Digital marketing
Transform into a digital powerhouse
Transform into a digital powerhouse
HOME
TAP’s Digital Marketing learning modules focus on all the fundamentals of online marketing. You’ll gain exclusive access to the data of our program’s company partner, Kabrita, so that you can work on a real-world project and develop a marketing plan to address the company’s challenges.
Alongside our Power Skills curriculum to boost your job readiness abilities and an integrated internship period, in just 16 weeks you’ll be ready to claim your space as a digital marketing game-changer.
TAP’s first-ever digital marketing program, in collaboration with Adwise Academy, is 16-weeks long and kicks off in September 2023.
During this time, you are expected to devote your week - Sunday to Thursday from 9am to 5pm - to classes, group discussions, and self-study sessions. At the 9-week mark, you will begin a virtual internship to start putting your knowledge into practice while being guided by your mentors and coaches throughout the journey.
The first week is all about introducing you to the different concepts of digital marketing. You will touch upon the different channels and tactics you will learn in the program, and make a start with your own marketing plan.
Within marketing, the brand is one of the most important things. How do you use content for marketing purposes? How do you build and strengthen a brand? By now, you’ll start to think like a real marketer.
The great thing about technology is that it makes marketing easier and more strategic when you use it the right way. You will learn to design automated campaigns to interact with leads and customers. And of course, apply it to your own marketing plan as well.
It's impossible to imagine a world without social media anymore. It's also a very important marketing channel, and this week you will take a deep dive into it. First, you’ll learn how best to use social media for marketing, and then how to use it for advertising.
Search engines are still the central place for most of us online. This week (and the next) you will learn about search engine optimization (SEO) to create more organic traffic to a website.
After learning about marketing and SEO for search engines, you will explore advertising campaigns on search engines (SEA). You will learn to create paid campaigns to drive targeted website traffic.
One of the most important tools for marketers is Google Analytics, and this new version changes everything. You will gain unique knowledge to help companies use this new version in an optimal way. Other valuable tools will also be introduced this week.
In the coming 8 weeks you will complete a virtual internship with a global tech company. Here you can apply all your new knowledge and utilize the tools you’ve mastered in real life.
You made it! You’re job-ready and it's time to officially graduate. Your digital career starts now.
Our first-ever Digital Marketing cohort launches on 4 September 2023. Applications close 2 weeks before the program start date.
Simultaneously studying computer engineering and participating in TAP's program, Hala uccessfully led a capstone project, which caught the attention of her mentors and peers. This, coupled with her tenacity, swiftly propelled her to a Tech Lead position at Kahoot, emphasizing the pivotal role of TAP's immersive training in accelerating tech careers.
“This hands-on experience gave me a huge edge in the job market and helped me zoom up the ranks at Kahoot. TAP totally rocked my world!”
Marc, a former civil engineer, took the leap with TAP's Web Development program and landed a back-end developer role in our team. The program provided a transformational journey, harnessing his analytical skills from engineering and applying them to his new tech career.
“Shifting careers felt like a gamble, but TAP was the ace up my sleeve! The program isn't just about learning coding - it's about reshaping your career, your mindset. I leveraged my engineering background and dove into web development. Now I'm putting my skills to work as a back-end developer here at TAP!”
Persistence pays off, and no one exemplifies this better than Cristina. Despite an initial period of struggle in the job market, she found constant support from her TAP mentors and coaches. After eight diligent months of honing her skills and navigating through interviews, Cristina broke through and secured her role as a Full-Stack Junior Developer at Google.
“At TAP, it wasn’t just about learning to code; it was about never giving up. My mentors were there for me during every struggle, every interview, and now, every success. Without them, I wouldn’t be where I am today”
Marianne, once a full-time health professional from Ramallah, landed a job as a front-end developer at Meta only two months after graduating from TAP's Web Development program. Having trained with Harri, her commitment fueled this shift, exemplifying the power of upskilling and TAP's mission of career mobility.
“TAP's Web Development program was a life-changer for me! Coaching sessions with my mentor gave me so much confidence and the unique opportunity to train with Harri was invaluable in paving my new career path.”
Simultaneously studying computer engineering and participating in TAP's program, Hala uccessfully led a capstone project, which caught the attention of her mentors and peers. This, coupled with her tenacity, swiftly propelled her to a Tech Lead position at Kahoot, emphasizing the pivotal role of TAP's immersive training in accelerating tech careers.
“This hands-on experience gave me a huge edge in the job market and helped me zoom up the ranks at Kahoot. TAP totally rocked my world!”
Marc, a former civil engineer, took the leap with TAP's Web Development program and landed a back-end developer role in our team. The program provided a transformational journey, harnessing his analytical skills from engineering and applying them to his new tech career.
“Shifting careers felt like a gamble, but TAP was the ace up my sleeve! The program isn't just about learning coding - it's about reshaping your career, your mindset. I leveraged my engineering background and dove into web development. Now I'm putting my skills to work as a back-end developer here at TAP!”
Persistence pays off, and no one exemplifies this better than Cristina. Despite an initial period of struggle in the job market, she found constant support from her TAP mentors and coaches. After eight diligent months of honing her skills and navigating through interviews, Cristina broke through and secured her role as a Full-Stack Junior Developer at Google.
“At TAP, it wasn’t just about learning to code; it was about never giving up. My mentors were there for me during every struggle, every interview, and now, every success. Without them, I wouldn’t be where I am today”
Marianne, once a full-time health professional from Ramallah, landed a job as a front-end developer at Meta only two months after graduating from TAP's Web Development program. Having trained with Harri, her commitment fueled this shift, exemplifying the power of upskilling and TAP's mission of career mobility.
“TAP's Web Development program was a life-changer for me! Coaching sessions with my mentor gave me so much confidence and the unique opportunity to train with Harri was invaluable in paving my new career path.”
