In a region where talent is abundant but opportunities are limited, job seekers need more than motivation; they need a system that works.

At TAP, we're combining AI with expert coaching to make career success in the Arab world more accessible, personalized, and scalable than ever. This is the future of career coaching, and it’s unlocking new opportunities for youth across the region.

A new model for career success

Traditional career services, from CV workshops to 1:1 coaching, have made a difference for thousands across the region. However, these services often struggle to keep pace with the growing demand for personalized and scalable support.

That’s why at TAP, we built an AI-powered platform that doesn’t replace human support, it strengthens it. By combining smart technology with expert coaching, we’re making career support faster, more scalable, and more personalized than ever before.

Here’s how:

• Smart networking tools: A Chrome extension that recommends the right professionals to connect with through a Profile Match Rating system.
• AI message generator: Outreach and follow-up messages are created through AI-powered templates, making networking more approachable.
• Job hunting tracker: A visual system that helps candidates track their job search activities and progress.
• Profile evaluator: Real-time analysis and optimization suggestions for professional profiles.
• Company evaluator: Insights into potential employers to support more strategic job hunting.

Alongside these tools, every job seeker works directly with a career coach. Their coach helps them apply insights effectively, personalize strategies, and stay resilient through every stage of the job search. By combining technology with real human support, we’re making career success more accessible and actionable.

Why this matters for the Arab world

Across the Arab world, organizations are investing in skills development and education at a historic scale. But helping talent land jobs, especially in competitive global markets, requires more than technical skills. It requires effective navigation of hidden job markets, strong personal branding, strategic outreach, and ongoing adaptation.

Through TAP’s model, AI handles the heavy-lifting around research, networking, and progress tracking, while human coaches bring the empathy, strategic advice, and real-world preparation that technology alone can’t deliver.

The result? Job seekers move faster, connect smarter, and feel supported throughout every stage of their journey.

How TAP is leading this shift

TAP has spent over five years empowering professionals in the Arab world, and our AI-powered platform takes that success to the next level. By combining personalized career coaching, smart AI tools, and a supportive community, TAP is making job placement more scalable and effective than ever before.

We provide a holistic, technology-driven approach that helps job seekers move faster and smarter throughout their job search journey.

Learn how TAP’s AI-powered job-hunting platform is transforming career support.

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