Swiss aerial robotics leader, Wingtra, had a vision to scale their reach into the Middle East, a market brimming with potential. However, localizing their strategies and truly connecting with the region's audience demanded more than just translations - they needed local marketing strategies, local experience, and local languages.
Already familiar with the impact of TAP talent, Wingtra hired TAP graduate, Batool as a Business Development Rep for the MENA region. With her deep regional knowledge and native Arabic proficiency, Batool enabled Wingtra to engage deeper and more meaningfully with the Middle Eastern audience. Beyond her immediate contributions, Batool's presence reinforced the efficiency of TAP's hiring process, cutting time to productivity.
Now, we’re able to reach people in the Middle East that we couldn’t reach before and have more meaningful conversations. Having Batool in the team is a big asset for us.