Within marketing, the brand is one of the most important things. How do you use content for marketing purposes? How do you build and strengthen a brand? By now, you’ll start to think like a real marketer.

The great thing about technology is that it makes marketing easier and more strategic when you use it the right way. You will learn to design automated campaigns to interact with leads and customers. And of course, apply it to your own marketing plan as well.

It's impossible to imagine a world without social media anymore. It's also a very important marketing channel, and this week you will take a deep dive into it. First, you’ll learn how best to use social media for marketing, and then how to use it for advertising.

Search engines are still the central place for most of us online. This week (and the next) you will learn about search engine optimization (SEO) to create more organic traffic to a website.

After learning about marketing and SEO for search engines, you will explore advertising campaigns on search engines (SEA). You will learn to create paid campaigns to drive targeted website traffic.

One of the most important tools for marketers is Google Analytics, and this new version changes everything. You will gain unique knowledge to help companies use this new version in an optimal way. Other valuable tools will also be introduced this week.

In the coming 8 weeks you will complete a virtual internship with a global tech company. Here you can apply all your new knowledge and utilize the tools you’ve mastered in real life.

You made it! You’re job-ready and it's time to officially graduate. Your digital career starts now.